I caught up again today with David McInnes, Group Manager Environment for Linfox – you can find the interview here. Linfox have cut their greenhouse gas emissions by 28% per km since 2006/07. They are aiming to cut their emissions by 50% by 2015. I find this tremendously refreshing and a great example for other companies to follow. 

The 28% reduction has cut fuel costs by $18 million annually compared with what they would have been with no action. Most of the savings have come from what David calls cultural change, the process of engaging with staff and getting them committed to minimising their environmental impact at work. The company is putting all its drivers through its Eco-Drive program, the single largest source of its savings. The Eco-Drive program has now been translated into six languages by Linfox.

When Linfox started on its greenhouse gas saving program back in 2006/07 it didn’t do a dry cost-benefit feasibility study, rather its board took the attitude that as a large contributor to transport emissions it had a responsibility to act. It set a target of a 15% reduction by 2010, not knowing how to achieve that, but putting faith that by going through a structured process of cultural change the results would be achieved. Their faith in this process has certainly paid off.

Its modelled its change process on the eight step change model developed by Harvard University academic John Kotter, who has written several books on the process of organisational change.

The first step of Kotter’s process is to create a sense of urgency. Linfox created this by focussing on the climate change science. Part of this involved commissioning a series of mindmaps by West Australian artist Jane Genovese, one of which which can be viewed by clicking on the link below.

mindmap-climatechangeimpacts

The Intergovernmental Panel on Climate Change says that greenhouse emissions need to be reduced globally by between 25% and 40% by 2020 on 1990 levels to limit global warming to no more than 2 degrees.  David believes that this target can be achieved, and Linfox is a great example of how business can lead the way.

This 8 minute video shows how Linfox is going about reducing its carbon emissions. What stands out for me in this video is the broad commitment across the organisation to cutting greenhouse gas emissions. Use it to help inspire a similar commitment in your organisation.

Linfox is well known for the “You are passing another Fox” sign on the back of its vehicles. But the company has also cut its greenhouse gas emissions by 9% in the last eighteen months, and is on track to cut its emissions by 15% by December 2010.

I had the privilege of interviewing David McInnes, Group Manager Environment and Climate Change yesterday and being inspired about Linfox’s approach to the climate change challenge. It was refreshing not to hear the Carbon Pollution Reduction Scheme mentioned once in the interview. Linfox is reducing its carbon emissions because it wants to, not because its being forced to, and is quietly getting on with it.

So how does a organisation with 15,000 staff, whose carbon emissions mostly come from diesel consumed in trucks, reduce its per km emission by 9% in eighteen months? You can find the interview on our “Good News Interviews” page.

For me a couple of the standouts from the interview were:

• Their staff engagement program. Almost all of their savings have come about by making better use of what they already have, rather than investing in new technology. This has been achieved by getting their staff involved in changing the way things are done and in how trucks and buildings are operated, and making hundreds of small changes.
• Their carbon accounting system – developed in-house. Linfox programmers set up their SAP system such that now monthly carbon reports can be generated, down to the level of individual trucks if necessary. A consistent theme of all organisations cutting their carbon footprints is their focus on accurately and frequently tracking their emissions
• David’s recommendation to any organisation wishing to cut their carbon footprint to undertake an energy audit, which provides the business case for action. Thanks for the plug for my profession David!

After the interview we discussed Linfox’s Greenfox program, and I wish I had left the voice recorder on. This is a fantastic program. Staff can become a Greenfox by passing five training modules. Everyone who completes the training gets a framed certificate, and drivers who complete the training get a Greenfox badge on the shoulder of their uniform. David mentioned that Greenfox’s often become ambassadors, with truck drivers going to their kid’s schools and talking about climate change.

Also not covered in the interview was the great help David got from Linfox’s IT department in modifying SAP. Normally there is a long queue in the organisation for projects requiring SAP changes. The carbon accounting adjustments though were undertaken by the SAP programmers on top of their normal requirements, such was their commitmen to the company reducing its carbon footprint.

Finally David also spoke off the record about the need to focus less on the science and more on the community and the emotional response that when sparked can result in great change.

As one of Australia’s larger businesses Linfox is taking a leadership role by getting on with reducing its corporate carbon footprint. David McInnes is providing inspirational leadership. Take half an hour to listen to David McInnes and I guarantee you’ll come away motivated and hopeful about what is possible if we focus on cutting carbon emission.