Selling Climate Change Policy : A Great Deconstruction
David Spratt, author of “Climate Code Red: the case for emergency action”, has written a really interesting article which deconstructs the sales pitch when it comes to climate change policy.
His contention is that the current sales pitch of “average families being no worse off” lacks attention to the real question on peoples minds – “is climate change that big a deal?”.
Spratt elaborates on the need for “a compelling heart narrative about the impacts of global warming”.
The article finishes with a quote from Al Gore:
“The scale and magnitude of the changes that are necessary to solve the climate crisis mean that all of the collateral reasons for taking these steps will not get us to where we need to go without a clear understanding of what we’re facing if we don’t act … it’s a mistake to move that to the periphery of the conversation as so many have done … it has to be the heart of the conversation.”