Unfortunately however the climate change debate is largely centred around costs. The very real threat of dangerous climate change is compared with the cost of responding to it. A lose-lose scenario comes through strongly. Do nothing and planetary climate stability is at risk. Do something to avoid dangerous climate change and the economic system as we know it is at risk.
But this attitude is very dangerous because it causes paralysis. Why do anything if you will only lose no matter what you do?
However for many organisations, the savings from an aggressive carbon conservation approach will pay for the cost of becoming carbon neutral or even carbon positive. I am not saying that in all cases that carbon neutrality can be achieved at no cost, but based on my experience with thousands of buildings, if a choice is made to aggressively conserve carbon in many cases climate neutrality can be achieved and money left on the table.